Boeing Versus Airbus Book
Boeing Versus Airbus Book
- Item No.
- 472072030080
- Price:
- $14.95
Product Details
This book is a fascinating, informed, and insightful tale of success, and failure, in the turbulent do-or-die world of the aircraft industry, chronicling the high-stakes rivalry between the world's two largest aircraft manufacturers. Incorporating interviews conducted throughout the industry, John Newhouse takes us inside Boeing and Airbus to help us understand their struggle for supremacy in a business based as much on instinct as it is on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once-ascendant Airbus. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Paperback. 272 pages. Printed in U.S.A.
- Manufactured by: Random House
- Merchant SKU: 472072030080
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